Capital culturel” is French for "cultural capital." Cultural capital is a concept coined by French theorist Pierre Bourdieu. Similar to economic capital, cultural capital refers to scarce cultural goods which function as culturally distinguishing possessions and powers that serve to perpetuate, legitimate, and reinforce social figurations of domination. Cultural capital includes things like one’s command of language(s), one’s formal education, one’s class based lifestyles, tastes, & proclivities. It's not what you're like, it's what you like and how you distinguish yourself.


    Capital culturel tote bags (and other capital culturel goods) aim to short-circuit conspicuous signaling and distinguishing displays (and to a lesser and somewhat feckless extent to disseminate critical concepts).


    Are you wondering if this is satire? Yes, it is. However, satirization is no obstacle to commodification so check out our goods and place an order today!


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    You Know French, Right?

  • le mec

  • les mots

    "As regards to content, the honor of the Ständ is predominantly expressed by a specific lifestyle that is imposed on anyone who wants to belong to that social circle."

    Max Weber

    "Taste is not only a part and an index of morality – it is the ONLY morality. The first, and last, and closest trial question to any living creature is, 'What do you like?' Tell me what you like and I’ll tell you what you are.”

    John Ruskin

    "We do not trouble ourselves about being esteemed in the towns through which we pass. But if we are to remain a little while there, we are so concerned. How long is necessary? A time commensurate with our vain and paltry life."

    Blaise Pascal

    “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”

    Coco Chanel

    "Our pride is more offended by attacks on our tastes than on our opinions."

    La Rochefoucauld

  • les gens




    Pick what you love from our high-quality collections, add them to your shopping cart. Then simply exchange economic capital for cultural capital.



    Make sure to use your cultural good in public. Don't make it too conspicuous or forced. Aim for an air of naturalness. Think sprezzatura. Don't try too hard or make it seemed forced - people can tell!



    Don't explain the cultural good prior to somebody asking about it. If asked, be sure explain things with kindness & condescension. Don't be seen as merely supercilious - project genuine cultural superiority.






    Cultural Goods to Fit The Social Trajectory You Desire. Exchange Economic Capital for Capital Culturel.


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    Adorno Sticker (Pack of 3)
    Legitimate-Culture-Signaling Tote Bag [en français!]
  • Testimonials + Customer Satisfaction

    "I don't get it."

    Average Social Agent

    "I'm not sure how I feel about this."

    Anonymous Bourdieu Scholar

    "I like the font but you spelled "cultural" wrong."

    Reddit Commenter

    "Why does it cost so much to ship to Europe?"

    - Satisfied Customer from France

    "The kerning on that logo sucks."

    - Young Man at PS1, NYC

    "El bolso es rasquache."

    - Happy Customer from Mexico




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