“Capital culturel” is French for "cultural capital." Cultural capital is a concept coined by French theorist Pierre Bourdieu. Similar to economic capital, cultural capital refers to scarce cultural goods which function as culturally distinguishing marks, possessions, & powers. Cultural capital includes things like one’s command of language(s), one’s formal education, one’s class based lifestyles, tastes, & proclivities.
Capital culturel tote bags aim to short-circuit (i.e., mock) conspicuous displays of cultural capital. The seemingly insignificant tote bag has became an important instrument of economically inexpensive yet culturally rare taste. Think of all the assholes with tote bags from bookstores like Shakespeare and Company, museums like Tate, or simply apparel brands such as A.P.C.
Are you wondering if this is satire? Yes, it is. However, satirization is no obstacle to commodification so check out our goods & place an order today!
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Cultural Goods to Fit The Social Trajectory You Desire. Exchange Economic Capital for Capital Culturel.
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You Know French, Right?
"As regards to content, the honor of the Ständ is predominantly expressed by a specific lifestyle that is imposed on anyone who wants to belong to that social circle."
"Taste is not only a part and an index of morality – it is the ONLY morality. The first, and last, and closest trial question to any living creature is, 'What do you like?' Tell me what you like and I’ll tell you what you are.”
"We do not trouble ourselves about being esteemed in the towns through which we pass. But if we are to remain a little while there, we are so concerned. How long is necessary? A time commensurate with our vain and paltry life."
“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”
"Our pride is more offended by attacks on our tastes than on our opinions."
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Testimonials + Customer Satisfaction
"I don't get it."
Average Social Agent
"I'm not sure how I feel about this."
Anonymous Bourdieu Scholar
"I like the font but you spelled "cultural" wrong."
"Why does it cost so much to ship to Europe?"
- Satisfied Customer from France
"The kerning on that logo sucks."
- Young Man at PS1, NYC
"El bolso es rasquache."
- Happy Customer from Mexico